The short answer? Yes! In an age of wireless broadband, mobile TV and video phones, it’s rare that you come across a business that does not have a website. And when you do, it’s generally a surprise. Getting your business online not only provides a greater 먹튀폴리스 opportunity to make money, whether that is the intention or not, but it also provides opportunities to save money.
Many small business owners are often reluctant to fork out their hard earned cash to a website developer because they do not understand the benefits of having a website made. Below we list 10 reasons why your business really does need a website!
- Open 24 hours, 7 days a week, 365 days a year
This one sounds obvious, but the effectiveness of being open 24 hours a day is often overlooked. What sort of customers are you targeting? Students? Stay-at-home mums or dads? Other businesses? No matter who your target market is, chances are their days are filled with looking after clients and corporate accounts, studying or running after 2 and a half year old James all day. By the time they get to even think about buying a product or service, it’s after 8pm, businesses are closed and phone lines are ringing out.
The next best thing for these busy bees is a website. They may just need a question answered. They may have even made up their mind and are ready to buy. The point is, while you and your staff have been asleep, these people have been able to have their questions answered, found out about your business or even purchased a product from your website – all after hours and all without any extra work from your business.
- Instant gratification
Providing your customers with a website that they can look at whenever they please offers them instant answers, instant information, instant prices – instant gratification!
When possible customers are searching through, say, an online business directory and come across a competitor’s listing which has no website listed alongside your listing which does have a link to your website, it’s obvious which business they are going to continue to look at. Not having a website is a little bit like a ‘dead end’. Your competitor’s listing has given the customer nothing but a brick wall, so to speak, whereas your listing has provided them with another breadcrumb – that little bit extra that will keep them coming towards you.
- Increased marketing, reduced costs
Whilst your website is a marketing campaign or tool in itself, it also provides room for extra marketing. Display flyers and website banners on your information pages, get viewers to sign up for your e-newsletter and even increase your perceived credibility by providing articles or tips to do with your particular industry or product. Doing all of this will cost next to nothing compared to if you were to print your flyers and newsletters and pay to advertise in a magazine or journal.
- Showcase your experience and ability
Faith in your ability to deliver a product or service is key in gaining business. Your business gains this faith and trust by letting the client or customer know what it has done, what it is doing and what it can do for them, and showing them proof of these things.
There are many ways of doing this – massive advertising campaigns, flyers, brochures and booklets, testimonials. The easiest and most cost effective way to showcase these things is on your company’s website. Add a testimonials section. Have a portfolio of completed work. Add images, links to documents and other websites, background information